Become a member of La Mia Famiglia club
La Mia Famiglia is a club for everyone who shares our deep passion for Italy and its rich gastronomic culture. Like every true family, we’re here to share knowledge, experiences, and - above all - exclusive benefits with you.
Discover More About The Benefits
Your Digital Club Card, Always On-Hand
Say goodbye to plastic. With the La Mia Famiglia digital card, you’ll free up space in your wallet while enjoying easy access to your account status, store details (including contacts and opening hours), and more. You can even reserve a table or sign up for events directly from the card.
Benefits of Joining the La Mia Famiglia Club
Earn Points, Get Rewards
For every 100 CZK spent in our stores, you earn 1 point worth 1 CZK. Redeem your points for purchases across all The Italians stores, or enjoy them at our café and Tržnice restaurant.
Be the First to Know
As a member, you’ll receive early invitations to our themed dinners, tastings, and other special events, straight to your inbox.
Members-Only Tastings
As a member, you’ll be invited to regular tastings of new arrivals and seasonal favorites - an opportunity to discover, enjoy, and give us your feedback.
Exclusive Wine Deals
Buy a case (6 bottles) of the same wine and get 6% OFF. Buy two or more cases and enjoy a 12% discount. Salute!
Learn the Italian Way
Join our hands-on workshops and courses - from traditional pesto alla genovese to pizza-making and artisan bread baking. Discover the secrets of real Italian cuisine.
Insider Tips for Your Trip to Italy
Planning a visit to Italy? We’ll connect you with selected winemakers and artisanal producers for unique tastings and visits - off-the-beaten-path experiences you won’t find in a guidebook.
Always a Free Bag
As a member, you’ll always receive a free paper bag with your purchase. No need to ask.
10% Off Your First Online Order
As a new member, you’ll receive 10% OFF your first purchase on our e-shop - a little something to get you started.